Rebuilding a Brand from the Ground Up

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Industry: Financial Services

Challenge: Outdated brand and fragmented design identity.

Solution: Comprehensive rebrand with modern visual system and messaging architecture.

Results: Unified creative direction, 40% engagement lift, stronger market trust.

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A financial services company had decades of credibility but a digital identity that didn’t reflect it. Their branding was fragmented across platforms, and messaging lacked cohesion.

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Arknyr led a complete creative rebuild, developing a new logo, visual system, typography, and color language that embodied confidence and clarity. The verbal framework was rebuilt too, focusing on customer empowerment and transparency.

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Following launch, brand engagement rose 40% across digital channels. Customers described the brand as “modern” and “trustworthy,” proving that design consistency drives real business perception.

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